I’m not usually lost for words (I’m not quite Deadpool, but I’m not far off) however I do find myself at a bit of a loss at what to say following the utter hatchet job undertaken by The Spectator. As someone who works in a heavily performance/data focused part of a housing association I am well aware there is more than one way to skin a cat. The issue is you actually need a moggie in the first place. Alas the Spectator should have gone to Specsavers because whatever it has been skinning, it ain’t a feline.
Inside Housing has done a very good job of debunking a number of figures thrown about with alarming disregard for their origin or the context in which they exist (see below for my favourites). And as much as they are to be commended it would be nice to have seen slight sterner stuff come from the sector’s representative bodies. Something akin to “this is utter bollocks; we are not going to even dignify it with a full response because my 2-year-old child could have done a better job sourcing those figures” for example. Whilst the NHF has done well to rally the responses have lacked a certain punch.
‘Places for People built 792 homes last year’- This is true although the piece does not mention the association’s plans to complete a further 6,631 homes over the next three years.
‘Housing associations managed [to build] just 23,300 homes last year’- As Inside Housing’s development survey shows, the top 50 largest associations alone completed 40,213 homes in 2014/15.
‘Over the last four years housing associations received £23bn* in government grants’ – This has already been corrected by The Spectator itself. In fact, housing associations received £4.5bn of grant through the affordable homes programme between 2011 and 2015.
*I’m glad I wasn’t the only one who went ‘eh!?’ at that particularly erroneous figure…
What the article does show is two things 1) Not many people outside of the sector have much of a clue on what we actually spend our money on – it ain’t just new homes kids, unlike a lot of private landlords we reinvest in our properties. Though occasionally we do balls this up, like really bad. 2) We need a new PR agency… stat. Maybe not so much #ImInWorkJeremy more like #ImDoingMoreThanJustBuildingNewHomesYouDicks. An excellent example has come via Phillipa Jones and Bromford (sorry I know I use these guys a lot but this is a simple, easy to use eample to prove my point). This is the kind of detail we need to set out – publicly, not just in our annual report, because who reads them, honestly?
I think what really narks me is that despite the utter shitness of the article (#sorrynotsorry it really is shit) there is a grain of truth in what is being said. We do need to build more, we do need to be more mindful of how much the upper echelons get paid. We also need to be far more proactive in the PR game. Because it ain’t even half time sweethearts we’re 3-0 down and we’re not looking pretty.
What I’ve also been saddened by is the lack of people pushing the wide range of activities we undertake. Admittedly only in the short 8hrs or so since the article hit. But Housing Associations are essentially mini-welfare states in the communities they operate. Money advice, debt advice, day care centres, training/skills classes, community regeneration are just the tip of the iceberg of what we do. For fuck sake we do so much unheralded work with the people who live in our communities (with being the operative word) but because we can’t pull our fingers out and highlight what we do (outside of 24Housing and InsideHousing) we’re getting smashed.
I will be watching Channel 4 tonight to see what is occurring; honestly I hope it’s better than the preamble that have so far been put out. If its not, I’ll be doing what all middle class people do and write a strongly worded letter…