Nunquam Securus Via (Never the Easy Way)

I’ve always joked that as a sector that if there was an easy and a hard way of doing things to get the same result, that we pick the harder option every-time. Like someone with an unhealthy set of masochistic tendencies we tend to choose self-flagellation. Though I guess sometimes it’s because we don’t know what we don’t know and find comfort in doing things the way we’ve always done them. It’s time we broke that cycle.

As you’ve probably guessed from previous posts I have no love for the vast majority of what this Government (or its immediate predecessor) has done Housing Policy, or Welfare Policy-wise. Though in the interest of balance, the Blair/Brown Governments were pretty crap as well, they tolerated social housing, but Policy was just as fragmented back then as it is now.  Of particular concern, more recent initiatives/areas of Policy that aren’t utterly counterproductive (e.g. the principle of Universal Credit), have been swamped by an utter shite-storm of ideologically driven reforms (e.g. the reality of Universal Credit). Belief has repeatedly trumped evidence and as a man of science, not faith, I can only feel concern when that occurs. But this be the land, time and space we currently occupy. Howling to the wind won’t make a damned bit of difference. Don’t get me wrong, I have howled to the moon and back, anyone who has read even a couple of my blogs will know I don’t tend to hold back on passion, or swearing. But ultimately I’m not looking to change policy (not through this blog at any rate), just highlight to people what the sector does, where it is heading and the current policy climate.

However, as a sector, we need to do more and whilst some are attempting to do just that (Homes for Britain and SHOUT come to mind) we need to be a bit smarter in how we go about things. This Government does not care about how much we invest in communities, it doesn’t care that we are acting as a welfare state within a welfare state for many of our customers. It’s not getting politically battered for that. Where it is getting hurt is in the number of homes being built and the affordability of them. It’s why they are so pissed at our surpluses not (in their opinion) getting put to good use (i.e. being used to build homes). It doesn’t help that our go-to line is “give us money and we will build homes for poor people who can’t afford it and/or aren’t economically active”. That may play well with progressives, but to the conservative with both a small and big ‘C’ it’s like mocking their favourite brand of humus. They take personal offense to the very idea. If you haven’t already I would strongly recommend reading the Policy Exchange‘s various attempts at writing about housing. Whilst a similar experience to eating quinoa (i.e. utterly unfulfilling, and slightly perplexing) it will give you an insight into how this Government is thinking. It is no good brushing up on your French when the other person speaks Russian.

Ultimately, we still haven’t mastered the art of influencing the opinion of the public, or for that of Government (at least no consistently). Unless you state your argument repeatedly, simply and in as many places as possible you are not going to get anywhere. I am as guilty as the next chap in terms of entering into overly technical arguments, it muddies the water. Whilst this may result in a moral victory, it won’t stick in the minds of the general population. What David Cameron is a master at is sound bites, take his”bunch of migrants” statement for example. Stink caused, fuss created, message received and understood. As a sector we need to have just as clear (if less repugnant) message, and stick to it. You might look a bit like Ed Miliband but the message will get through. Just got to herd the bunch of cats that this sector is and we’ll be tout sweet.

Problem solved, well probably not as shown today by Jeremy Hunt, just because you have public opinion, evidence and a professional body on your side, it doesn’t prevent the Government from just going ahead and doing what it wants regardless. Still, no harm in trying.

You can find more of my stuff here and follow me on Twitter here

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