Whilst significant inroads have been made at Government level, popular support for state provision of housing, and the welfare state more generally, is still an issue that needs addressing. And as the regulator is busy ruffling feathers by making history repeat, as a sector we need to avoid the same old mistakes and convince the public of our worth, and the cost of decades of policy failure.
Different Year, Same Story, Pretty Much the Same Blog
A few months down the line since the madness of the post Post Brexit vote the Government of the day may be listening more, but public support is scattergun at best. And with backing for welfare spending in continuing decline, particularly when looking at out of work benefits such as unemployment benefit, we need to look at how we sell ourselves. Because, like it or not, we as a sector are inexorably tied to welfare spending and the welfare state more generally. Probably doesn’t help that for the taxpayer our core business model always has been, and most likely always will be, give us loads of your money and we will build houses for people other than you to live in. At a price cheaper than you pay for yours. That’s about as tough a job as an ice cube seller in the Arctic i.e. damned difficult, and we need to get better at it.
Pay Your Money, We’ll Have to Take Your Choice
Given what has been mentioned above, numerous Governments have sought to withdraw state intervention in the housing market. But as David Bentley over at Civitas has noted, just as Governments have sought to reduce their role. More and more they’ve actually had to prop up the private market. Largely due to policies that have focused on demand side fixes. Thus perpetuating a cycle where the very measures sought to increase the ability of consumers to purchase housing ends up pushing houses further out of their reach.
A number have sought to highlight the utter absurdities of demand side policies and house prices. Seriously, the more you dip into George Osborne’s housing policies, the more idiotic they appear. Others have noted the positive financial impact genuinely social housing can provide. But it’s tying it altogether that has been the difficult part. Namely because it involves pointing the finger at those who’ve been making batshit mental policy decisions in recent years and going – these fuckers don’t have a bloody clue what they are doing – and then trying to work with them.
Is there a Point to All this?
Kind of. As a sector we may have a more benign Government in power, but we have failed to convince the general public that we are providing value for money. In the long-term that will be a killer. For all the KPIs we produce about performance, for all the smoke and mirrors about being upfront about our costs and what we deliver. We need to drive home the value of what we do. For whilst there is a groundswell politically for investment and support in what we do. In the mind of the General Public the battle is far from won.
As the incumbents in power realise they need to do more than simply cut corporation tax to help JAMs, Marmalades and other food groups. We need to take advantage and reach out beyond our usual audience. Because unless we state in plain and simple terms, very clearly and very loudly what we do, why we do it and how well we do it. And repeat Ad Nauseum (I call this the Farage method of mass communication). We’ll be left in vacuum of rumour, misinformation and gossip. That helps no-one, least of all us.
VMAX137 (2012): View of South Lake Union and Queen Anne Hill