The conference is dead. Long live collaborative work events.
Time is money, so don’t f*ck with mine
One of the lessons I learned early on in my career is that most networking doesn’t actually take place in events designed to facilitate networking. This is odd, because as a sector we are pretty good at sharing learning and best practice. Particularly lower down the food chain. But these events tend to follow a wearily predictable pattern. The coffee is horrific, the biscuits worse and that’s before your attempts at making small talk with someone who probably thinks WhatsApp is an internet. Yes interpersonal networking is a necessary skill, but give a chap a chance with a decent Hobnob or two, we’re not animals, you beasts.
The speeches are hours of your life you won’t get back. Where engaging content is typically treated as an afterthought by the speakers. The breakout sessions are rushed and haphazard. Frenetic energy & forced enthusiasm are not a good mix. I dunno what annoys me more at these faux seminar encounters – the person who talks over everyone else, or getting stuck having to write up the bloody notes. I’m sure useful stuff happens at these things. But I’ve found one makes better, more interesting, connections via less formal gatherings than at a conference. Because frankly if I wanted to listen to a bunch of middle aged men living on past glories and discussing subjects that provide no real insight/are of no particular use, I’d turn on the TV and watch Soccer Saturday†.
Dust in the Wind
For those of us born after Duran Duran were a thing, networking online before physically meeting someone is pretty normal. Whilst unconferences (I know, I hate the term too, but they have their uses) tend to offer a more palatable affair than their more orthodox cousins. There’s something essentially democratic about a day where topics are proposed and then assigned on a basis of passionate arguing for their right to exist. By allowing delegates to steer the focus of the learning one tends to get a better level of information exchange. Which is ultimately one of the main goals of a conference, to disseminate knowledge en masse. As well as you know, meet interesting people and make small talk about how shit the weather is.
Even the online presence of conferences annoy me. Instead of having an arbitrary hashtag most folks get wrong, despite being reminded every 5mins to tweet using it #OMGBestConferenceEver17. The more organic social media presence that comes with peer created, less formal conferences generate a better and more memorable buzz. Because they allow people to buy into the day by getting them to shape it. Such an approach also gives people the opportunity to share ideas, and dare I say it, network prior to the day. This makes it a darn sight easier to hit the ground running and thus offers a greater potential for a heavy focus on collaborative working/discussions instead of cringe worthy icebreakers. It is a better way to network, it is a better way to work collaboratively full stop.
There may well continue to be a place for standard conferences. God knows we need our peacock season, where people go to see and be seen. It’s also a useful means by which to get one’s senior management team out of everyone’s hair for a day or two. But fundamentally I am yet to be convinced we are getting a good bang for our buck in relation to what’s currently available. For the layperson they offer very little. Well beyond ego massaging that is. But if that’s all there is, why bother?